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Journal Information
Title of Journal:
Journal of Marketing Strategy
ISSN:
2347-377
Contact Person Name:
Amit Prasad , Director
Journal website:
www.enrichedpub.com
29.09.2015.749
Indexed:
Date of Evaluation:
Valid up to:
ISRAJIF:
under process
Description:
Marketing strategy is essential for every business. This Journal of Marketing strategy is containing contributions from theoreticians and practitioners cover a wide area including: State of the art papers on particular topics - e.g. portfolio planning, sales management, pricing. Strategy of the marketing - Marketing strategy, you must study and evaluate your business and its target audience, then create a plan of action and follow through with it. Customer behavior - How and why both corporate and ultimate customers behave in the way they do. Marketing intelligence - The establishment and maintenance of marketing information systems and everything associated with them. Case studies - How an organization has tackled an important marketing problem.